21 Lucky Lottery Tips
is a very user-friendly guide that promotes belief, attitude, and using an item of luck.

Case Studies

#1

Ric Wallace

Self-proclaimed Luckologist and author of 21 Lucky Lottery Tips for Selecting, Playing, and Winning Lotteries.

To order a print copy of his book, go to The Luckology Store. It is available in regular print, regular print with lucky coin, and he even has a large print edition.

Self-published author who printed 7,500 copies of his book in order to obtain a better per book print cost
Initial investment of approximately $10,000
A delivery truck was hired to pick up and deliver the 50 cases of books to the author
Spent $300 on industrial warehouse shelving to stack the boxes because of the weight
Author has moved twice, incurring more charges for moving all these books
Climate-controlled room is needed for storage of these books in order to protect his investment
Money had to be invested in shipping and packaging supplies: envelopes, postage, mailing labels; new costs incurred with each book shipped
What interest was lost on this $10,000 investment? How long would it take to break even, then show a profit?
Since publishing this book, some of the data has changed; new production costs incurred to include an insert; and eBook could be easily updated if information changes

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Case Studies

#1

Ric Wallace